Startups: Companies that are in their initial stages of business and typically developing a business model and seeking financing.
The behavior you’re describing (clicking Sign up / Register and being redirected back to the Azure dashboard) usually indicates one of the following:
Most common causes
- Already-active Azure session is auto-redirecting
- Since you’re already signed into Azure, the Startups portal detects your active session and redirects you to the dashboard instead of the application form.
Account already linked to an existing Startups profile (partial application created in the past)
In this case, the system skips the sign-up flow and routes you directly to the portal.
Browser session / SSO conflict
Even after clearing cache, residual SSO tokens can cause this loop.
Steps to try
- Please try the following in order:
- Sign out of all Microsoft accounts first
- Go to https://login.microsoftonline.com/logout
- Close the browser completely after sign-out
- Open the Startups portal directly
- Use this URL - https://portal.startups.microsoft.com
- Sign in with the account you want to associate with the Startup Credits
- Check application status on the portal
- If you see a dashboard, your application already exists please look for the “Benefits” or “Application status” section
- If you see a sign-up form, complete the application using:
Corporate/company-domain email (recommended - personal emails like Gmail/Outlook often fail verification)
- Legal company name matching your website
- Country (must be a supported region)
- Try a different browser in Private/Incognito mode
Recommended: Microsoft Edge > InPrivate window
- This avoids SSO token interference
- If the redirect still happens, try this URL directly (forces sign-up flow): https://portal.startups.microsoft.com/signup